Every morning I use my Secret deodorant and I dont really notice the logo anymore now that I’ve been using it for so long, although I must admit that I thought the label looked really pretty (the one I have is a more colorful variation of this one). But even though Secret makes many different variations of their logo depending on the product and scent, they all have this basic design. I think this logo is effective and represents the company well first of all because of the typeface. The letters are curvy and elegant, perfect for a product that targets women. The use of the flower petals behind the brand name also gives the product a feminine touch. The flower also reminds women of how they want to smell-fresh, clean, and pretty like a flower. This logo helps the consumer to think that this product will work for them and make sure they smell great.
I think this logo is perfectly designed for girls just as it is a female product. The color of the logo is pinkish and it seems visually lovely and girlish. The curved font type also make us think that products smell sweet and feel smooth. For females, the design of that product logo work pretty well that it make us to choose it to buy by just simply looking at it.