Archive for May, 2011


Extra Credit #2

On Friday, May 6, Kristine Welker, VP of  sales and marketing at Hearst Digital Media spoke.  She began the discussion saying that she always wanted to work on a magazine.  However, since she wasn’t able to find a magazine job, she took the next closest thing–a job buying advertising space in various magazines.  She made a great point when she said this gave her the opportunity to become familiar with around 200 magazines rather than just one.

She eventually became publisher as Cosmogirl, where she was accountable for 90% of the magazine and was in charge for turning the Cosmogirl magazine into a brand.  Later, despite the fact that she was in the height of her career as a publisher, she decided to move from print to digital at Hearst, stepping outside her comfort zone.  She encouraged everyone to follow their instincts and step out of their comfort zones.

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Extra Credit #1

At the SND Syracuse Symposium on Friday, February 4, speakers Steve Cavendish, Tim Parks, Denise Reagen and Andrea Zagata spoke about their involvement with print design.  My favorite speaker was Andrea Zagata.  As a recent graduate of University of Michigan who was lucky enough to get a job upon her graduation, she had a lot of great advice and experience.

In college Andrea worked on her school paper as editor in chief.  She had experience with design.  Andrea currently works in the sports department of a magazine from 3 pm until midnight.  She said that she is the youngest employee and the only female.  Getting used to an environment like that was difficult, because her co-workers often made fun of her.  But over time, she’s gotten used to it and has learned to ignore the jabs and get as much advice from the experienced designers as possible.

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PIXAR technology (extra credit)

For the extra credit post, I chose the Pixar company and its unique skills of graphic design.
Pixar has been responsible for many crucial developments in the application of computer graphics (CG) for filmmaking others. It has delivered the best quality of animations, films, and images of characters to audience with the outstanding computer technology. According to its website, Pixar’s technical and creative teams have collaborated since 1986. They have been working so hard to develop a wealth of production by a unique software used in-house to create its movies.
In addition, Pixar has an improving history of computer graphic skills by sharing its advances within the broader CG community. They are qualified with technical papers, technology partnerships, and most notably, “its publicly available RenderMan product for the highest-quality”, photo-realistic images currently available.
One of the most famous animation film, Toy Story, represents the Pixar’s traditional CG skills and improvements. As Toy Story’s series move on, Pixar’s technological quality gets improved as well and that is why every one loves the whole series of Toy Story today. The Pixar is therefore one of the most crucial part of new media and has a great outstanding work in technology today.

(Week 3) Wordmarks

The reason I chose the North Face as a good example of wordmarks is that it is simply designed and is clearly symbolized as a famous logo. The wordmarks are all caps and bold which make it more readable and clearly apparent. Since the wordmarks are white colors always, it appears forward to the background. No matter what type of background is, the logo itself appears so well that every product advertises the brand as well.

(week 7) Poster

I chose “Jules Cheret” because it was created in 1889 when print technology was not improved yet. Despite that condition, the poster is beautifully designed with three basic colors: yellow, blue, and red. According to the article, back in that time, the printer could have an ink with the rainbow colors only which is kind of limited source to make a big, nice poster. Although this poster has just three colors, they are used efficiently and visually mixed as well. If that poster was designed nowadays, it would be much more colorful and technically improved like the quality of printer, ink, and design programs and tools.

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