Category: Extra Credit

Extra Credit #2

On Friday, May 6, Kristine Welker, VP of  sales and marketing at Hearst Digital Media spoke.  She began the discussion saying that she always wanted to work on a magazine.  However, since she wasn’t able to find a magazine job, she took the next closest thing–a job buying advertising space in various magazines.  She made a great point when she said this gave her the opportunity to become familiar with around 200 magazines rather than just one.

She eventually became publisher as Cosmogirl, where she was accountable for 90% of the magazine and was in charge for turning the Cosmogirl magazine into a brand.  Later, despite the fact that she was in the height of her career as a publisher, she decided to move from print to digital at Hearst, stepping outside her comfort zone.  She encouraged everyone to follow their instincts and step out of their comfort zones.


Extra Credit #1

At the SND Syracuse Symposium on Friday, February 4, speakers Steve Cavendish, Tim Parks, Denise Reagen and Andrea Zagata spoke about their involvement with print design.  My favorite speaker was Andrea Zagata.  As a recent graduate of University of Michigan who was lucky enough to get a job upon her graduation, she had a lot of great advice and experience.

In college Andrea worked on her school paper as editor in chief.  She had experience with design.  Andrea currently works in the sports department of a magazine from 3 pm until midnight.  She said that she is the youngest employee and the only female.  Getting used to an environment like that was difficult, because her co-workers often made fun of her.  But over time, she’s gotten used to it and has learned to ignore the jabs and get as much advice from the experienced designers as possible.

PIXAR technology (extra credit)

For the extra credit post, I chose the Pixar company and its unique skills of graphic design.
Pixar has been responsible for many crucial developments in the application of computer graphics (CG) for filmmaking others. It has delivered the best quality of animations, films, and images of characters to audience with the outstanding computer technology. According to its website, Pixar’s technical and creative teams have collaborated since 1986. They have been working so hard to develop a wealth of production by a unique software used in-house to create its movies.
In addition, Pixar has an improving history of computer graphic skills by sharing its advances within the broader CG community. They are qualified with technical papers, technology partnerships, and most notably, “its publicly available RenderMan product for the highest-quality”, photo-realistic images currently available.
One of the most famous animation film, Toy Story, represents the Pixar’s traditional CG skills and improvements. As Toy Story’s series move on, Pixar’s technological quality gets improved as well and that is why every one loves the whole series of Toy Story today. The Pixar is therefore one of the most crucial part of new media and has a great outstanding work in technology today.

David Griffin Extra Credit

David Griffin gave a very interesting presentation today on new magazine applications for the Ipad. It really was a fascinating look into the newest evolution of media, into something as interactive as a website, but with the qualities of a magazine. In short is combines the best elements of both. It is important to note that these applications for the Ipad are still in their infant stages and are not widely utilized. Regardless, it is easy to see the awesome potential of such technology. This new digital magazine runs in a form similar to a slideshow, like a magazine broken down by sections of pages into slides. All is entirely interactive. One particular striking example was a photo of a magazine with a 3D layout of a cave near Machu Pichu. The digital magazine took this same 3D image and enabled users to take a literal 3D tour of the very same graphic used the in the magazine layout. Best embodied by the quote “going where paper can’t” These apps for the Ipad is like expanding the world of graphics two fold. Even though I am not a graphics a major, I can see great potential in this creation. Personally, i was blown away by the 3D tour of the cave, and the thought of being able to access such a program may be a way to breath life back into the magazine industry. I can already imagine several PR uses for such an application. Fascinating indeed!

Charlie Sheen Posters

The following posters were created in class on Thursday, March 10. Each group was given 30 minutes to create a poster advertising “Worldwide Unfollow Charlie Sheen on Twitter” Day. They all started with the same image. The winning poster was created by Charlotte, Emily, Amanda S. and Casey. Nice job to all!

Schaefer, Neveldine, Smith, Valigursky

Tran, Vaisman, Orcutt, Krengel, Perskin

Cohen, Lee, Ayodeji, Tan, Parker

Stahl, Spina, Ramirez, Roseman, Jones

Orcutt, Vaisman, Krengel, Tran, Perskin

Extra Credit

The Alexia Foundation judging was indeed a very interesting look into the world of photography, photojournalism and philanthropy amongst a variety of other topics. The first presentation was indeed a very fascinating look at how photography truly brings the world to people, and also their mission to aid women throughout the world who act as caregivers and nurturers was interesting indeed. Defiantly made me think about the contributions of my own gender to the general welfare of the world. By far my favorite presentation was the second, personally speaking. As a Public Relations major, the presenter showed me the nigh infinite range of possibilities that new media brings to the world of communications. His one project, an online magazine, was a concept I didn’t think could ever be pulled off. Much to my amazement, it was and quite effectively. The final presentation was arguably the most dry, but most informative. Simply looking at all the photographs from around the world and world history was breathtaking. One slide in particular brought back many memories for me. The 10th Anniversary of the Government of Pinochet. I had the honor to study abroad in Chile last semester and learn first hand about the brutal atrocities and human rights violations that occurred under his regime. To see such officers first hand and so vibrantly was interesting to say the least. What I took away from this was the importance of artistic expression and visual impact. Each image tells a story and with the face paced and rapid expansion of new mediums of communication, such emphasis is critical.

Alexia Foundation Judging

I really enjoyed the Alexia Foundation competition judging on Saturday. I was amazed at the diversity of the portfolios, and particularly enjoyed the sets of photos of circus life, the work of a volunteer in Madagascar, and a roller derby competition. I noticed that the photographers used color in creative ways. For example, the subject would be wearing a bright yellow shirt while the background had mostly neutral tones. I was also intrigued by how clearly emotion was conveyed in the photographs. Whether it was excitement displayed at a roller derby competition or depression plaguing areas of the developing world, I felt like I was actually in those settings.

The judges’ feedback was very interesting, and much of their advice can be applied to the identity project for this class. One judge pointed out that the photos should tell about the photographer and tell a clear, consistent story. Additionally, she advised photographers to be bold with their work and not think about what the judges would want to see. All in all, I learned quite a bit about photography from attending the judging and I will definitely consider the judges’ feedback when creating my logo.

Extra Credit Opportunity

Here is more information about the 22nd Annual Alexia Foundation Photo Grant Competition Judging. Attend an event and write a brief blog post about it to achieve extra credit!
Friday, February 18th
4:00 p.m.
Newhouse 1, room 101
Saturday, February 19th
10:00 a.m. – 5:00 p.m.
Newhouse 1, room 101
Elaine Laffont
Annie Griffiths
Bob Sacha