Archive for January, 2011


I never thought there was a whole history behind each and every font or that they had been around for so long. I had just assumed that fonts were created when the computer was created. I thought they were just there. I find it interesting that some fonts like Bakersville and Didot look so similar, yet the text points out that Didot had created a “monster” and that the two fonts are VERY different. The tiniest detail can separate one font from the next. I love how a certain font can give a word a totally different meaning than another font. Take VOGUE for example. In Caslon’s “crisp, upright letters,” it appears to signify class, wealth, and dedication. Whereas, if VOGUE was written in Arial it might signify a lack of creativity or a lack of innovation. What font you choose say something about who you are.



Blog Post Week 3: Typography

As you begin to work on your own resumes, it helps to be aware of successful wordmarks around you. This week, please find an example of a wordmark and give 3 reasons why it is successful or unsuccessful.

Remember what we talked about in class: pay attention to type of font, color, word selection, branding, and the overall feel of the mark. Does it convey an essence of the company?  Did they play on the words well?  What could they do differently?

Upload as a JPEG (use the icon next to upload/insert). Here is an in-depth tutorial that explains how to insert an image in your post.

If you have any issues doing this please e-mail me. I am very willing to help, however, there is only so much I can do if you wait until the last minute to post!

Just a reminder: post is due at 11:59 p.m. on Friday (2/4), and 2 comments will be due at 11:59 p.m. Sunday (2/6).

Comic Sans Criminal

I thought this site presented an interesting look at the importance of choosing an appropriate font!


After reading “Letter” in the book, I realized that I never thought of the overall history of different type and fonts and where they came from, who made them, and what purpose did they originally serve. This gives insight into the fonts design and why it was designed the way it was. For example Retina on page 57 was designed for the Wall Street Journal’s financial pages to make the pages look clean. Knowing this information allows me to possibly use this font if I were dealing with a project that used a lot of numbers in the future. The information about the other fonts in this chapter will allow me to utilize them better for projects in the future.


I had always enjoyed a typeface that I found aesthetically pleasing however for some reason I had never really considered creating a typeface to be an art form.  Though many may not consider it to be, one of the introductory points in “Letter” from Thinking with Type, states that typefaces are “images designed for infinite repetition.”  In this sense they can be compared to printmaking, an art medium that also allows for infinite repetition.  Typefaces can also be included in an artist print, particularly those made using a silk screening process.  Geofroy Tory once said that letters should “reflect the ideal human body,” letters that achieved this reflection could be the only letters considered well-shaped.  Again, this reminds me of the goals of many artistic mediums.  The ancient Greeks relied heavily on the ideal human body, a beautiful male form was the template for most of the sculptural works created by Greek artists.  There is truly more to the creation of typefaces than most realize, I personally had not given it much thought.  Though now, I don’t believe I will read a dinner menu quite the same way again.


I never thought that I would be writing about text, in fact I never thought that I would be thinking about text.

I think the most interesting thing that I have learned from the reading is the purpose and the art of letters. Every little aspect of each type of type is thought out and has a purpose. The evolution of typefaces is fascinating and before this class and before starting to read this book I never thought about text as an art. I think the most influential and interesting fact about the reading is that text becomes alive. It becomes so much more than just a way to display words on a page, the text in itself becomes its own art.


I was particularly interested in the “type crimes” that were scattered throughout the chapter. On pages 58 and 59, Lupton highlighted common mistakes in punctuation, such as not pushing quotation marks into the margin, or using quotation marks instead of hatch marks to indicate measurements of inches and feet. Lupton also emphasized how changes in scale can “express hierarchies of importance” in type (42). She illustrated an example on the same page of how scale contrast can greatly enhance the appearance of of type, and convey stronger meaning. I was also interested in Lupton’s reminder that “italics are not slanted letters,” and how in some type families, italics are actually upright (48). Prior to this course and reading this book, I typically described italics as “slanted,” so I am glad to have a more informed perspective. Additionally, I found the section on mixing typefaces (and the associated type crimes) to be helpful because it can be applied to the creation of the wordmark on my resume.


I would never have expected to, one day, be comparing people to fonts.  But, in fact, they are extremely similar.

Both have basic anatomies.  The human body, for example, is made of parts including arms, legs, a torso and a head.  Similarly, a letter may consist of a stem, spine, bowl, or terminal.

Additionally, typefaces typically live in families like people.  A traditional roman book typeface has a type family of various styles.  These styles include roman, italic, small caps and bold.  A typeface can also have a superfamily that consists of dozens of font varieties.

Finally, just as one person can communicate with another, a typeface can speak to its reader and convey emotion.

Since a reader can obtain meaning from a word’s style, it is especially important to choose font wisely.


Letters to me were always just a way to form words. I played around with different typefaces for fun. It was always, more or less, how I felt that day and which one looked good. I was shocked to see how much thought was put into each specific one. Their forms meant something. Geofroy Tory said that letters should represent the ideal human body. I have never looked at letters in this way, and I find it very interesting. Type was taken very seriously…it’s an art. In society there have always been things that we have deemed socially acceptable and unacceptable. I found it eye-opening that some designers found certain typefaces as a distortion of the alphabet; they were gross and immoral compared to what was acceptable during that time.

In this “Letter” chapter of the book, I found out some interesting information I have never known. There are three: first is the type of narrative, next the font licensing, and finally the major difference between typeface and font. When I started reading it, I found out how each typeface is significant and has its own tone and narrative. Every typeface has its own name and the specific date of its creation just like a person has his or her own date of birth. For me, it was interesting because before I thought of the typeface as simple kinds of letters or alphabet or simply call it “font.” However, the typefaces like “Template Gothic,” or “Dead History” have their different characteristics and seem very dark and gloomy just like their names. Secondly, the font licensing was interesting because I only heard about music or book publishing licensing but not the font. Yet I learned how some typefaces are much expensive and carefully secured by EULA. Typefaces are not just the type of the letters but are the creation of graphic designers. Finally, I had no knowledge at all about the difference between the typeface and the font. I honestly thought they were same kinds; however at the really beginning paragraph, the sentence starts with: “THIS IS NOT A BOOK ABOUT FONTS. It is a book about how to use them” which gives some inspiration there. I also like the way how it expresses the typeface: “(Typefaces) are manufactured images designed for infinite repetition.”