On Friday, May 6, Kristine Welker, VP of  sales and marketing at Hearst Digital Media spoke.  She began the discussion saying that she always wanted to work on a magazine.  However, since she wasn’t able to find a magazine job, she took the next closest thing–a job buying advertising space in various magazines.  She made a great point when she said this gave her the opportunity to become familiar with around 200 magazines rather than just one.

She eventually became publisher as Cosmogirl, where she was accountable for 90% of the magazine and was in charge for turning the Cosmogirl magazine into a brand.  Later, despite the fact that she was in the height of her career as a publisher, she decided to move from print to digital at Hearst, stepping outside her comfort zone.  She encouraged everyone to follow their instincts and step out of their comfort zones.